Thursday, July 2, 2009

Graduate School Recommendations for Students Interested in IMC

One of the courses that I teach at James Madison University is Integrated Marketing Communications (IMC). My undergraduate students often ask about opportunities in post-graduate education in IMC. Here are my recommendations for top graduate schools that provide an IMC focus or an IMC concentration:
  • Boston University College of Communication - Extensive masters degrees offered in marketing communications, advertising, and public relations.
  • Creative Circus - Don't let the name fool you. This is a top portfolio-building school specializing in advertising art direction, advertising copy writing, commercial photography and design. Interactive, digital and traditional disciplines are all taught, producing grads who are ready for the best jobs in their chosen fields.
  • The Miami Ad School - The most awarded ad school in the world, based on the quality of awards received by their students (Source: Gunn Report).
  • Northwestern University - Known for producing some of the best communicators in the world. When I think of pioneering IMC, I think of Northwestern.
  • Texas Advertising and Public Relations - Their mission is to create exceptional communication specialists who are eager to enter either a business world or academic community.
  • The VCU Brand Center - The leading advertising graduate program in Virginia. For my James Madison University students who don't want to go far from home, this is your place!
As always I welcome comments, particularly if you have first-hand experience at the above named schools.

1 comment:

  1. Thanks a lot for your helpful post. I just wonder if I'm required to have studied marketing at the undegraduate level to be eligible for a master of marketing program. This may sound dumb as a question, but I've found many famous people who have bachelor in natural sciences and master degree in social sciences and vice versa. Is it a ubiquitous characteristic of American education or just because those people are inherently intelligent and flexible