Today I saw Mario Vellandi's illustration to depict a Visualization of Word of Mouth. His picture conveys how WOM is not always positive (via "promoters") since there are also "passives" who don't spread any WOM at all and "detractors" who may tell the most people about their dissatisfaction.
But, that's not my primary reason for writing this post. After seeing Mario's diagram, it made me think of the Word of Mouth Marketing Association (WOMMA) which I often rely on to learn about groundbreaking research regarding WOM. It is too bad that WOMMA does not have student memberships available at this time to help college students learn about the benefits of their organization. Fortunately, there are several professional marketing organizations that provide discounted memberships to college students such as:
- American Advertising Federation Collegiate Membership
- American Marketing Student College Student Application
- American Marketing Student Bridge Application
- The Direct Marketing Association
Are there any other professional marketing organizations that offer discounted memberships for college students, especially those in the marketing world? If so, leave a comment or e-mail me their information so I can add it to this post (email@example.com).