I have been thinking about creating a blog for several months. My biggest obstacle has been trying to determine the exact target audience and focus of the blog based upon my skills, interests, and ideas. Should I write for my students, academic colleagues, marketing practitioners, friends, or the online community as a whole? Should I write about marketing, education, research, or something personal that I enjoy such as poetry, performing arts, and wine. It seems my mind can not come to a conclusive answer so I am just going to start writing a few posts and see where everything leads to naturally.
Today I was inspired to get my blog started after reading Janet Miller's blog post entitled "To May 2009 College Grads: How to Land a Search Marketing Job." I agreed with each of her suggestions as I too witness students making mistakes when they communicate with prospective employers. What surprises me most is the reluctance that marketing students have when pitching themselves in the marketplace. What can I do? I need to help my students understand that the most important marketing job they will ever do is marketing themselves. Perhaps a Me in 30 Seconds Exercise is warranted for my next crop of students. Any suggestions?
Info from Mashable on which programming languages you may want to consider learning and where you can learn them - This is great info from Mashable on which programming languages you may want to consider learning and where you can learn them: http://mashable.com/2014/01/...
2 years ago