Targeting "influentials" vs. targeting everyone - Should you target the "influentials" or everyone? Duncan Watts shines light on this important topic in this MSI article: http://www.msi.org/articles/why-ma...
2 weeks ago
Bridging the connection between marketing students, practitioners, and professors.
Select a business that is willing to let you install Google Analytics on their site. Once the business has agreed to participate in the Challenge, get Google Analytics up and running as soon as possible [http://www.google.com/analytics]. While Google Analytics is not required in the Challenge, many of my top performing teams from past Challenges found Google Analytics to be extremely helpful.
One of my 2009 JMU Marketing teams was ranked in the top four in the world out of 2,187 teams; two other JMU Marketing teams were in the top 150 in the world. As part of winning the America's region, me and my 2009 JMU Marketing team will be traveling to the Googleplex in November of 2009.
One of my 2008 JMU Marketing teams was ranked in the top ten in the world out of 1,670 teams; four other JMU Marketing teams were in the top 10% in the world. As part of the finalist award package, me and my 2008 JMU Marketing team visited the Googleplex in the fall of 2008.
Participating in the
Brandon Sockwell, firstname.lastname@example.org
2009 Americas Winner Online Challenge added a valuable marketing tool to my skill-set that separated me from other candidates when applying for jobs after graduation. There are a number of incredible opportunities in both small and large companies that value a marketer's understanding of Marketing.The hands on experience is far more beneficial than simply learning in a class. Multiple times throughout interviewing and my job search I was able to draw from what I had learned while participating and use as talking points to employers. In addition to helping you get a job, it is something that you use everyday and is so much more interesting when you know how it works.
email@example.comYou should participate in the 2010 Google Online Marketing Challenge because online marketing is the present and future of marketing. Given the fast past nature of the industry, the Google Challenge is one of the only ways you can gain hands on up to dateRead the Google Online Marketing Challenge website very carefully and contact me at firstname.lastname@example.org if you have further questions.
Paige Payne, email@example.com
experience while in school. If you are looking for something of value for employers to stand out on your resume, this is it...